why it is so important to cleanse the skin?

We just need to look at how dark the facades of our city buildings are in order to comprehend what
pollution can do to the skin. Our lifestyle daily exposes our skin to fumes from car exhausts, fuel oil,
and cigarette smoke, as well as heating systems and the stale air of confined spaces. Gaseous polluting
substances fix themselves on to the skin and mix with sebum, the residue of make-up and other
dirtying elements. These toxins penetrate the epidermis and saturate the skin’s natural anti-oxidant
system and disrupt its natural protective and moisturizing capacities. The build-up of dirt, pollution,
excess oil and make-up residues are one of the first causes of skin premature aging. A daily and
thorough cleansing ritual will help you to delay the signs of aging and keep your skin healthier.
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